Kinetic Vision - Bringing Flexibility into Innovation
Kinetic Vision, a large product development consulting firm based in Cincinnati, Ohio, works with a large range of clients, from small startups to Fortune 500 companies, to develop new products.
Their client AeroFlexx, an Innventure Portfolio Company, worked to develop an alternative to traditional liquid packaging that solves several common issues for both distributors and consumers.
The packaging features flexible walls with a unique inner air-rib system to provide structure. However, the innovative concept was difficult to prototype accurately.
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Priority Designs - Simplifying the Design Workflow
Priority Designs is an industrial design consultancy based in Columbus, Ohio. The team works with clients to help build “pretty much anything they need,” as prototype specialist Billy Rupe puts it.
The company sees product design as a form of problem solving, and its role is to find solutions for customers. “Sometimes you can get buried in a CAD model,” said Senior Industrial Designer Ryan Berger. “With CAD, you have ability to infinitely zoom in and pan out, and you lose a sense of scale. You can lose the sense that you’re designing something that’s meant to be held in the hand.”
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PepsiCo - Prototyping with accurate color and transparency
The design intent for PepsiCo’s new 2-liter bottles is to create a more functional, easy to grip package that is unique to PepsiCo brands. Thousands of sketches and hundreds of 3D prototypes were created to study the physical look and feel of the new design. A new challenge arrived later in the design process where it was difficult to get accurate feedback from stakeholders and potential customers using only low-fidelity 3D prints. What if there were a way to create a more realistic 3D prototype a with accurate color and transparency?
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