J55™ Prime

PepsiCo - Prototyping with accurate color and transparency

The design intent for PepsiCo’s new 2-liter bottles is to create a more functional, easy to grip package that is unique to PepsiCo brands. Thousands of sketches and hundreds of 3D prototypes were created to study the physical look and feel of the new design. A new challenge arrived later in the design process where it was difficult to get accurate feedback from stakeholders and potential customers using only low-fidelity 3D prints. What if there were a way to create a more realistic 3D prototype a with accurate color and transparency?

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