Radford Motors builds exclusive luxury automobiles, focusing on high craftsmanship, limited-run production, customization and performance. Radford Motors’ first model run of only 62 units precluded the use of conventional manufacturing approaches that rely on mass production’s economy of scale. Faster, more economical means of prototyping than the conventional method of CNC machining were necessary. Costs and logistics to furnish a full complement of factory tooling were not viable with this highly customized, limited-production business model.